About Us

The Story Behind – The London
Step into a pastel storybook London, where Big Ben keeps gentle time over a river that winds like a silken ribbon through the city. Tower Bridge rises gracefully above, while the London Eye turns softly in the distance, inviting families to see the world anew with their little one.
A scarlet double-decker bus glides past a classic red phone box, ceremonial royal guards stand at quiet attention, and teapot gardens bloom with flowers and warmth. These beloved emblems of England are softened into a world of charm, perfectly suited to newborn eyes.
Among hot‑air balloons, friendly animals, and cosy townhouses, each detail sparks curiosity and warmth, making it the perfect complement to our baby newborn products—gentle, whimsical, and forever timeless.